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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: * Create a blueprint for integrated search, social media and content marketing strategy * Determine which creative tactics will provide the best results for your company * Implement search and social optimization holistically in the organization * Measure the business value of optimized and socialized content marketing * Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Do you have to wear glasses? In this story Kipper has trouble seeing words clearly so he visits the optician to have his eyes tested. Read this story to learn about what it is like to go to the optician to have your eyes tested. This entertaining and sensitively written story is perfect for reading together, packed with facts and humour to familiarise your child with what to expect from a first experience such as visiting the optician to have your eyes tested. First Experiences with Biff, Chip & Kipper have been carefully created to help parents explore the wider world with their child, talk about shared feelings and emotions, and build vocabulary through the fun activities included in every book. Each book also includes practical tips and ideas for you to use when reading together. This series is linked to Read Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing free pdf with Biff, Chip & Kipper -the UK's best-selling home reading series, and is supported by free eBooks and advice for parents at www.oxfordowl.co.uk. Biff, Chip & Kipper are characters from the Oxford Reading Tree series, which is used in 80% of primary schools.

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Author: Lee Odden
Number of Pages: 256 pages
Published Date: 27 Apr 2012
Publisher: John Wiley & Sons Inc
Publication Country: New York, United States
Language: English
ISBN: 9781118167779
Download Link: Click Here
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